Teaching retail salespeople up-selling techniques for Netbook computer peripherals could have been a slide-show yawn-fest if it weren't for a trusting client. Microsoft let us explore a full range of off-the-wall concepts for a video series (3) that would teach, entertain and be memorable to an audience of 18-28 year-old tech-savvy sales associates in big box stores.
tenfour developed a fun parody on the 'Dog Whisperer' television series and spun the teaching focus onto the owner. With all original character art, VO and animation, we brought the rabid hardware (cross between a Chihuahua and a piranha) to life. It turns out all these misunderstood critters needed was a little more assertive TLC and more toys.
The results have been phenomenal and additional episodes are in development …including localization for other geographies.
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