The Mousetrap Project is an initiative to protect America’s children from online predators. The Chopping Block partnered with the truly inspiring folks at the Virginia Community Policing Institute to build a beautiful & captivating education resource about the danger of online pedophilia. Originally created for release on disc and later published online, Mousetrap is an interactive data driven experience for parents and kids. Telling stories & using our design skills simplify the complex is our favorite challenge, and with Mousetrap the complexity was emotional. The studio designed, illustrated and animated the entire project. Successfully tackling a difficult subject is rewarding enough, but hopefully, this educational resource will also help some parents keep their children safe from online predators.
See more projects by Chopping Block at portfolio.choppingblock.com/presents