We all love to laugh, but a content strategy that aims to use comedy and humour to engage is often destined to divide some and conquer others. Of all engagement tactics, hitting the right notes with humour is perhaps the trickiest to master, and the toughest to gain buy-in for amongst colleagues. Often with good reason.
As we giggle and gasp our way through the session, Tracy will explore different ways of thinking about and approaching humorous content—how we align it to our organizational culture, and what the ingredients are for content that splits sides versus that which activates the tumbleweed.
In this session, you will learn:
• Different models of thinking about and understanding humour
• About real examples of “funny” content that worked and those that failed
• Ways of thinking about how to pitch the correct level of “funny” for your organization and audience
• The correct way to spell “humor”