01:12 Team Building
01:59 Your Book
02:41 Agency Side vs. Client Side
03:15 Executing by Design vs. Creating With Your Mind
04:22 False Knowledge
04:46 Insights vs. Thinsights
CCO - th13teen+Jacknife, LAX + YYZ
riCardo is chief creative officer with th13teen, and based in their los angeles studio. previously was on the 20th Century Fox executive leadership team as SVP, Global Creative Chief [FCP].
riCardo also held several executive leadership positions including the Global Creative post at Mattel Inc., and is alumni at reknowned agency icons such as McCANN ERICKSON, Saatchi & Saatchi and Chiat/Day.
riCardo is prominent in the design+branding industries as a provocative creative ronin; driven by his ethos of intelligently provoking and delivering against a brand’s promise. He’s built his reputation equity through consistently innovative thought leadership and compelling communication campaigns.
a globally seasoned and celebrated creative, he continues to influence his passion for excellence to many high-profile brands through his integrated strategy and one-voice designed brand programs.
crespo is a frequent contributor on design methodologies; and the irrefutable value of its RROE* as a result of strategic creative and designed communications in the branding delivery process.
recorded April 2015