The Industry Trust for IP Awareness and Warner Bros. Pictures launches the latest bespoke Moments Worth Paying For trailer, a collaboration on the bigger, better Magic Mike XXL which shines a spotlight on the value of the big screen experience. Channing Tatum, Matt Bomer, Joe Manganiello, Kevin Nash, Adam Rodriguez shot an exclusive piece to camera for the Industry Trust and the trailer features the return of those tantalising and teasing sequences audiences have all been waiting for.
The Moments Worth Paying For campaign launched in February 2011 and has since gone from strength to strength. Independent tracking research by ICM revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it. The Magic Mike XXL Moments Worth Paying For trailer continues to use the new tagline, which not only explicitly demonstrates the ways in which you can access legal Film and TV content via FindAnyFilm.com but gives audiences a direct call to action. The in cinema campaign will also be supported by activity across outdoor and is another example of how The Industry Trust aims to amplify reach and influence as part of its successful consumer education programme.