The Center for Disease Control has made huge strides toward ending the tobacco epidemic. They wanted a 90 second animation to celebrate their progress and to continue to inspire people forward into a tobacco-free future. I co-directed the spot with the amazing Melanie Dorn from ICF. Using bold colors and a simple cast of characters, we created graphic vignettes to illustrate all the great things the CDC has accomplished and what they’re working toward.
Style frames and sketches available here: seanmcclintock.tv/CDCONE-PLUS-ONE
Client: Centers for Disease Control and Prevention
Agency: ICF International
Directed by: Melanie Dorn & Sean McClintock
Creative Director: Melanie Dorn
Illustration & Design: Sean McClintock
Character Animation Lead: Jules Guerin
Animation & Compositing: Nick Forshee, Marcus Bakka
Texturing: Sean McClintock
Copywriter: Alisa Weinstein
Sound Design: Bradley Tehaan