BUILDING WORLDS – DESIGNING FOR THE NEW FRONTIER- 5D|08
PART 4 - QINGYUN MA
The design of cinematic worlds has greatly informed—and also been informed by—the evolution
of narrative-rich interactive experiences. Whether it is the translation of cinematic genres and
stories to games, the extension of narrative experiences into pervasive real–world playing
fi elds, or the exploration of the boundaries between video and virtual worlds, this panel will
investigate the integral connection between these varied traditions of both storytelling and
Moderator: Scott Fisher—media artist and interaction designer, chair of Interactive Media, School of Cinema and TV, at USC
Doug Church—Electronic Arts
Tracy Fullerton—director of the Electronic Arts Game Innovation Lab in the USC School of Cinematic Arts
Qingyun Ma—dean of architecture, USC
Jordan Weisman—Smith & Tinker, creative director and transmedia novelist
Digital technologies are blurring the boundaries between the passive and active experience of visual art, entertainment, environmental design and the built environment. Out of these transformations emerge unique challenges and inspirations for those facing the creative process of world-building and storytelling in narrative media.
5D offers a progressive platform for discourse on the present and future of immersive design, and its impact on all aspects of the creative media space, by engaging creative collaborators working in a broad spectrum of disciplines and media.
This unprecedented cultural event is curated for everyone involved in design and storytelling, and the creation of immersive environments, across all mediums. Its goal is to unite a vital community of designers and image-makers from across a broad spectrum of entertainment, built environment and media disciplines, and serve as a catalyst for innovation.
Join renowned designers and thinkers for a series of inspiring, educational and career-enhancing discussions and networking, focused on the evolving nature of entertainment content creation, the challenges of world-building, and the design of experience-driven environments.
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