Joe Gollner presents his session, "Ten Secrets to Successful Content Initiatives"
We have had a content management industry for over 20 years now. This means that organizations can quite legitimately ask, “So what really works?” In this keynote, Joe Gollner will take stock of what we have collectively learned over the years and distill all of this down to a top ten list of secrets to content initiative success. Not surprisingly, some of these secrets touch upon strategies for justifying project budgets and others focus on change management and questions of team leadership. And some bear upon how content technologies can be effectively leveraged.
The genesis of this session can be traced back to a series of recent experiences when content initiatives from the distant past were revisited. These experiences were a little shocking because they showcased organizations that were still using the same solution that had been put in place almost 20 years earlier. How could a content solution implemented in the era of Windows 95 still be running? How could a team of content practitioners complete their careers using the same procedures? How could a new generation of practitioners join the team and take up this legacy working environment? How could the solution have been adapted to address changing publishing needs? The answers to these questions tell us a lot about what really works in content initiatives and we should all be attentive to these lessons.