Jessica Hall, director of 3Pillar Global's Innovate practice, moderated a panel during the first Modev MVP conference on May 19, 2015 in Arlington, Virginia. The discussion, titled "Data as the Engine of the Product Economy," centered around how companies can incorporate data into their product development decision-making process. Both Jessica and members of the audience contributed questions to the discussion.
The panel included Cathy Growney, the user research manager of Marriott; John Mark Nickels, the senior director of product and marketplace efficiency for Uber; Salman Suhail, senior product manager from OPower; Kara Sasse, the head of product management and marketing at Gallup; and Nicholas DePrey, the analytics manager and innovation accountant for NPR.
If you'd like to learn more about the Modev MVP Conference, you can visit the event's official site at mvpconf.com. If you're interested in learning more about how companies are incorporating data into the product development process, you can download a recent Forrester report titled "Find a Date to the Data Dance" at go.3pillarglobal.com/3pillar-data-commercialization-forrester-report.