One of the audience favorites of Gel 2015: Nancy Lublin gives a tremendous presentation about her latest project, Crisis Text Line, which allows users to text, privately and anonymously, with trained counselors. (Lublin was previously CEO of DoSomething.org and founder of Dress for Success.)
Lublin's team is admirably innovative: using what's available to users - in this case, their built-in texting app - to improve their lives in some way, helping them through a difficult or dangerous situation. CTL also uses data and analytics to further improve the end-user experience (for example, shortening wait times for users that are displaying critical needs).
Note that this presentation includes explicit references to traumatic events.
Crisis Text Line: crisistextline.org/
More Gel videos: gelconference.com/videos.html