OBJECTIVE: In recognition of their 75th anniversary, tell the architecture firm’s storied history, sharing how the firm has helped shape cities and transformed the profession as a whole.
AUDIENCE: Current and potential customers, Perkins + Will employees
We follow Perkins+Will Managing Director Peter Busby as he shows us around Vancouver and we see how design and architecture with nature in mind helps the city actually reduce its carbon footprint.
75 years ago, Lawrence B. Perkins and Philip Will, Jr. founded the architectural firm Perkins+Will. They were classmates, colleagues and friends who grew their practice from neighborhoods and schools. Today, the global practice team numbers more than 1,600 passionate professionals who work in multiple countries across the globe. The firm has helped shape cities and transform the profession as a whole.
However, many of the firms customers, and even most of their own employees, were unaware of the company's history, or just how diverse Perkins+Will really was. In 2010, creative agency 50,000 Feet was tasked to build a platform for a firm-wide retrospective of Perkins+Will’s 75th anniversary celebration. The project consisted of a microsite, a blog, print communications and events.
A key element of the project was a series of videos produced by AboutFace called 75 Years. The six video series, with videos released monthly, profiles the firms role in the development of movements in architecture, like modernism and sustainable architecture. We also learn how the team works together and finds inspiration.
Print assets were created using stills from the videos, which took the viewer on a collective journey through the history of the firm through storytelling. Perkins + Will has always been a firm that looked to the future, never being bogged down in the past. Getting into online marketing via a documentary web series is no exception.