This session was presented at the 2010 IMC Weekend at the WVU campus in Morgantown, WV. integrate.wvu.edu
Panel participants include IMC professors Rebecca Andersen - imc.wvu.edu/about/faculty/rebecca_andersen, Karen Freberg - imc.wvu.edu/about/faculty/karen_freberg and Tina McCorkindale - imc.wvu.edu/about/faculty/tina_mccorkindale . The panel is moderated by Shelly Stump - imc.wvu.edu/about/administrative_team/shelly_stump .
This discussion centers on how to avoid a situation like the one faced by a particular car manufacturer, whose name we won’t mention. Don’t let a media disaster strike fear in your heart; learn how to respond in a PR crisis.
To learn more about the WVU IMC program visit imc.wvu.edu