This session was presented at the 2010 IMC Weekend at the WVU campus in Morgantown, WV.

Panel participants include IMC professors Rebecca Andersen -, Karen Freberg - and Tina McCorkindale - . The panel is moderated by Shelly Stump - .

This discussion centers on how to avoid a situation like the one faced by a particular car manufacturer, whose name we won’t mention. Don’t let a media disaster strike fear in your heart; learn how to respond in a PR crisis.

To learn more about the WVU IMC program visit

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