Brought the new iphone out on a commercial shoot the day after it was released.
Shot entirely on the new iphone 4, this commercial for Minelab is one of, if not THE, first full production shot completely using the iphone 4 HD video.
Creative concept by The Glenn Group.
Directed and shot by Jerry Dugan with additional operators Trent Palmer and Ryan Baker.
Produced by Erika Frick.