BBC Newsbeat

The way people consume news is changing. The BBC Newsbeat service had fallen behind, and needed to reconnect with its audience of 16-24yr olds.

Moving Brands was engaged to reinvent the Newsbeat offer, working with the editorial, product and brand teams to ensure success. The ambition was to design a news product that is the first-choice destination for young people, and create a digital-first identity that was as vibrant, young and distinct as its audience.