Know Thy Selfie is an example of what we at the Ministry call Authentic content.
While the goal of the Ministry's Insight Docs is to locate and illustrate market opportunities, the aim of Authentic Content is to engage consumers with short-form documentaries they can share online. Creating Authentic Content involves a 3-step process:
1. We isolate a subject ripe with relatable stories and relevance to your brand.
2. We interview hand-picked people and/or experts, capturing real human moments that are funny, touching, or just entertaining.
3. We activate a media plan to generate hits and shares, providing you with analytics to keep you apprised of efficacy.
The Ministry’s documentaries provide visceral authenticity. – BBH