WHAT DEFINES INTEGRATION?
“Integration” itself has many meanings, and we were sure not to restrict ourselves to a single one.
It’s both the ability to bring together resources within a marketer as much as it is within multiple and single agencies.
In any client-agency engagement, R3 has always been asked to contribute ideas as to ways to make
Integration work better.
We generally see six different working models , each with its own sets of strengths and weaknesses