Ravi Pathak (Tatvic) | РИФ+КИБ 2015
E-commerce as a business has 3 main drivers: users , conversion rate & avg. order value (price X quality per order). Traditionally, most of the focus has been on getting more users to site or to some extent converting them to buy something. This leads to huge opportunity that exist for optimization of Price component within the avg. order value. This presentation is a walk thru of techniques of conjoint analysis & regression analysis to help e-commerce store to identify products for which the price could be improved.