What do you get when you mix five world-class female athletes, their inspirational stories, a catchy slogan and an eclectic group of illustrators and animators?
In this case, it's the campaign for Nike Women in Europe that Wieden + Kennedy, Amsterdam.
It all started with the slogan "Here I Am," which, while immediately conjuring a certain Scorpions song, aims to use a strong, declarative statement to encapsulate the self-empowerment that attracts many women to sport.
A series of five short webfilms with a wide range of illustration and animation styles are featured as an interactive piece at nikewomen.com.
(Adapted from Creativity Sept 11, 2008)
Agency: Wieden+Kennedy Amsterdam
Executive Creative Directors: John Norman & Jeff Kling
Creative Directors: Mark Bernath, Eric Quennoy
Associate Creative Director: Betsy Decker Copywriter: Betsy Decker
Art Director: Anders Stake, Craig Williams
Exec Producer: Corey Bartha
Agency Producer: Cat Reynolds
Group Account Director: Patricia Cerda
Account Director: Abi Findlay
Account Manager: Giuseppe Puglisi
Business Affairs: Maureen Doyle
PRODUCTION CO: Paranoid US
Executive Producer: Claude Letessier, Phillip Detchmendy
Head of Production: Cathleen O’Connor
Producer: Anne Lifshiftz
Post Producer: Guillaume Raffi
Line Producer: Romain Staropoli
Director of Photography: Antoine Galais Billaud
Post Production Facility: Digital District
Executive Post Producer: David Danesi
Post Coordinator: Alexis Vieil
Model Maker & Animator: Brice Lartigue
Lead After Effects Artist: Damien Martin
Sound: X-Track, Paris
Brand Communication Manager, Nike EMEA: Enrico Balleri
Associate Marketing Director, Nike EMEA: Paolo Tubito
Brand Communications Manager, Nike EMEA: Adam Collins
Advertising and Content Manager, Nike EMEA: Marcella Fauci:
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