The Goddard School brand has long enjoyed a positive reputation as a leader in franchising and premium childhood development. Yet, as with any great brand, refinements became necessary to stay ahead of changing markets. UPBrand developed a brand strategy recommendation that leverages Goddard’s educational ethos and other organizational assets. We also developed a message platform that clarifies the brand promise and attributes, refreshed the logo and iconography, and created a powerful new signature style. Through the initiative, UPBrand elevated The Goddard School to new heights.