Engagement through absurdity is the goal of this promotional video. The MBA class at the Queen's School of Business was challenged to create a marketing plan for a "dollar store" item: in my team's case, work gloves. Since work gloves are ubiquitous and utilitarian, I developed the absurd yet entertaining notion of a 24-hour channel all about gloves to most effectively engage the audience (our professor and fellow classmates).

It works.

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