For the Mayweather/Pacquiao fight we created a fully playable 8 bit ode to Nintendo favorite “Tyson’s Punchout” using a Nexersys boxing trainer as the controller. Users chose to fight Manny or Floyd using the punching pads, then followed cues from the game to slug it out to the Knockout. While users played the game, an automatic 360 degree, 12 GoPro bullet time array worked to create a branded video for the user to have as a takeaway from the event.
More info: masterofshapes.com/mayweather-vs-pacquaio/#projectinfo
CREATIVE DIRECTOR - ADAM AMARAL
CREATIVE TECHNOLOGIST - GLENN SNYDER
PRODUCTION AND FABRICATION - VT PRO DESIGN
TOUCH DESIGNER DEVELOPER - MATTHEW WATCHER
CELL ANIMATION - EDDIE MORENO