I had the chance to work on this amazing project at The Mill London. I was in charge of the drone design.
Full description :
Mill+ created a swarm of CG drones to launch the new Ssang Yong Tivoli.
The spot, directed by Mill+ director Aidan Gibbons, features a host of sleek, micro-sized, surveillance drones, which are irresistibly drawn to the car. They proceed to glide around the bodywork before swooping in through the side-windows to take a close look inside. Once inside, their scrutiny of the surprisingly luxurious interior changes their mood. Their stealthy movements become more playful as they clearly enjoy the experience.
Each drone was designed by the Mill+ team from concept to 3D build with meticulous attention to detail, ensuring the designs were both modern and believable as well as personable and filled with character.
Once designed, the drones were then animated by The Mill’s award winning 3D team, led by Mike Chapman. The inquisitive robotic creatures were modeled, rigged, and animated with Maya and rendered in Arnold, with the compositing was handled through Nuke.
Mike comments, “Using our Mill+ team to complete this project really helped us to achieve the visuals within the challenging time frame. Having direction, editorial and post production all under one roof allowed us to develop the project quickly and organically, with all areas understanding our processes and how best to work within them.”
Commissioner / Producer: Caroline Hicks
Agency Creative Director: John Merriman
Creatives: Vince Chasteaunf, Gary Knight
Account Director: Mandy Laws
Production: The Mill
Director: Aidan Gibbons
Executive Producer: Josh Davies
Production Company Producer: Nicholas Canham
Director of Photography: Tim Spence
Production Manager: Terri Wood
Editing Company: The Mill
Editor: Hugo Vaughan-Hughes
VFX & Design
VFX & Design: The Mill
Producer: Jarrad Vladich, Tom Manton
Shoot Supervisor: Greg Spencer, Mike Chapman
2D Lead Artist: Greg Spencer
3D Lead Artist: Mike Chapman
2D Artist: Eleanor Risdon, Stefan Susemihl
3D Artist: Daniel Kmet, Philipe Moine, Arthur Larsen, Matteo La Motta, Ashley Reemul, Marta Carbonell, Will Burdett, Matthew Kavanagh, Rim Khayat, Emanuel Strixner
Motion Graphics: Freya Barnsley
Colourist: Matt Osborne
Drone Concept Design: Aurelien Ronceray