It's a data-driven world. But marketers don't want to be bogged down in the complexities of data management. They want to be able to focus on communication, and the relationship they have with each customer.
In this video, we follow James' story to see how using customer insight (rather than complicated data) can empower marketers to focus on each customer. By understanding his persona, where he is in the customer lifecycle, and his level of engagement, loyalty, value, influence and sentiment, it's possible to focus on what James needs and reach him with the relevant message at just the right time. See how applying insight rather than just data can help, and why (just maybe) there's no need to hire a team of rocket scientists to help!