Midwest Quality Wholesale approached us to create a logo and a website for their company. What we developed for Midwest Quality Wholesale was beyond what they expected. Not only did we give them a logo and a website, but we helped them understand the social and cultural possibilities for their brand — beyond sales: developing hand-washing programs for children, providing clean water for those in need, creating healthy lunch programs for low-income families — the possibilities are endless. Midwest Quality Wholesale now has a branding system rooted in the culture of their customers. Included in the branding is cultural iconography, representing midwestern hardworking ingenuity; and a box, which represents what the company does: wholesale (that is, shipping an ever-changing variety of products to customers in a branded box). This approach allows the brand to grow with Midwest Quality Wholesale, no matter where their ventures take them.
Bringing knowledge from varying disciplines and international perspectives, the thirteen of us aim to create branding that consists of more than logos and Pantones. Through community outreach, design testing, and extensive research, we weave brands that help companies and constituents understand not only who they are, but also show them the difference they can make in our world.
Project Managers: Samantha Barbour and Bernard Canniffe
Brand Development: Calee Himes, Julian Osorio, Michael Spory, Brittany Thompson, and Debbie Trout
Web Design and Development: Kayla Brown, Youngju Cho, Meriesa Elliot, Qing Guo, Wonsil Jang, and Jingyu Liu