ATLANTA -- July 6, 2010 - Chick-fil-A is issuing a cattle call! On Friday, July 9, Chick-fil-A® restaurants nationwide will celebrate the company's annual Cow Appreciation Day event by offering a FREE meal to any customer who visits one of the chain's mall or stand-alone restaurants fully dressed as a cow.
Customers dressed "head to hoof" in cow attire will be rewarded with a free Chick-fil-A Meal (breakfast, lunch or dinner), which includes an entrée of choice, a side item and a Dr Pepper® (or other beverage choice). For those "too chicken" to wear full cow costumes, Chick-fil-A will award a complimentary entrée to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, hat or other accessory.
Chick-fil-A has launched a special website dedicated to the occasion, http://www.cowappreciationday.com. In addition to providing further details about the event, the site offers cow costume ideas and tips, as well as downloadable cow spots, masks and other bovine-themed accessories for customers to use to create their costumes. For the first time, the Chick-fil-A "Eat Mor Chikin®" Cows will embrace social media by tweeting, checking in on Foursquare and providing Facebook updates throughout the day from their profile pages.