In this exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about making a product experience magical and extraordinary, and what makes those experiences different from a typical product experience. Kathy argues that every experience has the potential to be transformative if we just build them the right way.
She focuses on three key areas - appreciating the context within which your product experience lives, focusing on reducing cognitive leaks and helping users find a state of flow when using your product in their context. All together it's about focusing on making your users awesome instead of your product.
For more great talks, and a community of thousands of product people, head to mindtheproduct.com.