What's the best way to get people cycling more often? YOXI has started a design competition to help figure that out. Here's our submission that went on to win the competition and $5000 for a charity of our choice. We chose to donate it to Recycle-a-Bicycle.
To learn more about the competition and what they're up to next, check out ...
Also, check out the 30 second promo for the app here ...
In an effort to create change in how people view cycling as part of their lifestyle, Urban Futurists are proposing an iPhone application to help people transition from being a recreational cyclist to a social one. The app functions as a game, where you can compete with friends, earn rewards and find additional motivation through shared experience to get you cycling more often.
What would you challenge your friends to?