Take a look behind the scenes at our latest video for Babystle. The Egg Stroller by affixxius.com
We were commissioned by BabyStyle to create a futuristic promotional film for their new stroller, the “Egg”.
This promotional film was to feature 4 characters, each of whom were to interact with some proposed futuristic holographic displays. These holographic displays, unsurprisingly, needed to be created in post production. As such, we sent along our very own VFX Artist, Chaz Wren (AKA @wrenderfarm), to supervise the visual effects shots on the shoot.
This involved strategically placing tracking markers, to aid in the camera tracking in post. He also advised generally on lens choices and angles, in the interest of ensuring as few headaches as possible in post production.
The first job, as always, was to create the 3D cameras for each shot. Then the holographic displays were created with a combination of CG and comp level effects. Once all of this was combined in the comp, it was time to adjust the colours to match the CGI and live action plates. We then added a wealth of glows and effects to help blend in the CGI elements into the live action plates.
The end result was an elegant stroller promo, with futuristic holographic elements integrated in a subtle manner.