There's a lot of buzz about Fast Company's Influence Project. It's become one of the most clicked sites on the internet and one of the most maligned sites on the internet.
Is it nothing but a big ego stroke? An interesting experiment? Brilliant marketing? A wasted opportunity?
The simple answer is "Yes".
The marketing team at Fast Company has to be patting themselves on the back for all the buzz creation. From a marketing standpoint, they've created and "unbuyable coveted experience" which will always drive behavior more than a simple giveaway. Single issue sales will definitely spike in the fall, but it's a shame they didn't harness this attention to accomplish an altruistic goal as well.
That said, I'm happy to lend my ugly mug to the November issue. I hope to see your smiling face too.
Visit the Fast Company Influence Project (and feed my ego): fcinf.com/v/csnz
Follow the good folks mentioned in the video:
Read Amber's post "How Fast Company Confused Ego with Influence": http://bit.ly/c92kDs
Need help coming up with an "unbuyable coveted experience" for your brand? Curve Detroit is here to help: curvedetroit.com
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