At Scentbar, clients are asked a variety of questions about their memories. Using the results of these questions, a technician then creates an individualized formula to reflect the clients’ anxieties and desires. The perfumes are blended from an odor palette that includes ubiquitous, modern scents such as junk food, light industry, rental car and grandma’s purse. Unlike mass-produced consumer products that cannot possibly make one “unique”, Scentbar delivers truly one-of-a-kind fragrances in just 15 minutes. Each fragrance is as personal as our memories, hopes and fears. Two lab-coated clinicians, artists Shawna Dempsey and Lorri Millan, staff the bar. Dempsey administers the scent-questionnaire and Millan creates each personalized perfume. This gallery piece inhabits the space in a non-theatrical way, acting as living sculpture or imitation of “real-world” commercial site. Duration: one evening to two weeks. First performed on September 2003, at the Reminiscents Festival, Fado Performing Arts, Toronto, Ontario.
For more information about Shawna Dempsey and Lorri Millan, see shawnadempseyandlorrimillan.net.