In 2014, we have designed a new brand territory for the House of Krug: music & food.
This platform comes to life in 2015 through notably a worldwide collaboration with jazzist Jacky Terrasson. Jacky will tour the world to collaborate with local chefs and create outstanding live experiences blending all senses. Evenings in Berlin, San Francisco, Milan, Tokyo, Hong Kong and London will be enjoyed with food that is as cutting edge as Terrasson’s music, and Krug Champagnes. Jacky also curated a playlist to pair the champagne with music through Krug’s app.