Our multi-award winning body-tracking digital experience for the Channel 4 TV drama series Humans, picked up a BAFTA award for its digital creativity, and three others including Best Use of Tech, and Best Brand Experience.
Launched on Regent Street, London and timed with the airing of the shows TV ad campaign, this experience featured as the centrepiece of the experiential activation.
Using Kinect 2 computer vision technology to detect passers-by, the digital experience gave the public the chance to “bond” with the shows human robots (Synths), by waving and virtually connecting palms.
The world of Humans is perhaps closer than we think.
