During summer 2014 Sila Sveta was commissioned by Hals Development to design an experiential offline media environment for the newly renovated Central Children Store — a legendary building built in 1957, closed for renovation in 2008. and reopened March 2015. This environment features four different mediums spread throughout the building, each supporting and amplifying one another:
— “The Museum of Childhood" features projection mapping on a mockup of the building, displayed on a rotating platform with a screen behind it. Every guest who visits the museum learns the history of the building being told by a character — Teddy Bear.
— For a digital signage system with over 50 screens Sila Sveta made a series of dynamic screen-savers with filmed kids and post-production;
— While continuing our exploration of the character — Teddy Bear — Sila Sveta created over 30 minutes of unique animation for 18 vertical screens installed in niches of the main atrium walls;
— The permanent installation in the main atrium has become iconic — the largest permanent 3D-mapping projection in Eastern Europe, featuring 21 20K ANSI Lm projectors and 3 TouchDesigner-based media servers. Every hour two 5-min shows are showcased, telling Russian history and describing the beauty of it's nature.
Merging together so many cutting-edge technologies in hardware, software and CGI was the biggest challenge. And only by Sila Sveta's creation of ambient visuals, developed around one subject and one character it became possible to design an immersive experience. Families now spend their time in the store by educating themselves and being entertained at the same time.