We decided to unite three key skills (programming experts, brand specialists and a video studio) and to give some basic thought to the specific characteristics of the iPad. In order to materialise the ideas produced by our brain-storming sessions, we decided to produce a model, the digital2.0 application.
Why did we call this application digital2.0? Digital is a term directly associated with IT but it is also an adjective derived from digitus, the Latin for finger. The iPad is precisely the perfect illustration of a digital device which is operated with the finger. QED.
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