James Lawrence, a.k.a. the Iron Cowboy, isn’t afraid to face the impossible. His ongoing effort to complete 50 full-distance triathlons in 50 states in 50 consecutive days will set a world record! But this Young Living brand ambassador is hoping his effort will also make a difference in people’s lives. James wants to inspire others to make positive and healthy changes in their lifestyles, promote nutritious food choices, and demonstrate that human beings are capable of doing hard things.