Mark Ramsey (markramseymedia.com) talks to Pip Coburn, head of Coburn Ventures (coburnventures.com), a change advisor to investors and corporations worldwide. How can we think about media to navigate that change that is transforming everything around us? First, don't think of your industry as an "institution." Second, look to nimble, responsive, flexible players like Netflix. Lots of great insight from one of the sharpest minds on the trend-observing front.