We were asked by New McPherson to develop a series of animations for HTC that celebrated different themes that consumers are passionate about such as sport, fashion and travel.
Our client brief called for a naive, stop-motion aesthetic but as our turnaround was super fast (approximately 1 animation per day), we decided to create all assets in 3D land - This meant we wouldn't need to worry about rushing through a film shoot and we could make animation decisions after the fact. After building one of the sets with paper and shooting it as reference, we created all 6 themes completely in 3D..... in about 6 days.
Animation Director: Cameron Gough
Design: Annika Fleur
3D Modelling & Development: Courtney Hopkinson
Animation & Compositing: Cameron Gough
Agency: New McPherson
Producer: Elizabeth McPherson
