Mexican Federal Senator Mario Lopez Valdez staged a come- from-behind victory using this video to outline his unlikely up-from-the-bootstraps rise and final conquest in the Mexican Sinaloa Governor's race. Sinaloa is Mexico's richest state. Produced by Jon Duncanson and Sylvia Gomez of Aviana Productions. Duncanson and Gomez also served as campaign advisors and coordinators of internet and social media. The campaign has made history in Mexico for its record-setting use of the internet to attract young voters in an election Lopez-Valdez was expected to lose. Jon Duncanson and Sylvia Gomez are award-winning former journalists based in Mill Valley, CA, and Puerto Vallarta, Mexico.