Concept design / development
Goal: Brand a one-time special for Discovery, creating a unique package for a show detailing the oil spill disaster as it unfolded.
Challenge: Because the oil spill was an ongoing news story, the Undefined Team had to continuously update our graphics packages to reflect new developments and the growing scale of ecological devastation. This was not a standard assignment with a defined beginning, middle, and end. Our team lived and breathed the project, developing ways to streamline and present new information in a way that would make the salesman in Milwaukee understand the disaster in the same way as the fisherman in Apalachicola.
Solution: When change is the goal, change is the strategy. We kept the project fluid, so we could incorporate new developments. We made time our ally, using it as a visually/contextually unifying thread throughout the hour-long show. Our solution delighted the client. BP finally capping the well delighted us.