Senior Art Director: Pasha Shapiro
Senior Copywriter: Joe Gatti
Art Director, Animation, SFX: Moxie Wanderlust
Synopsis: Dolby was interested in showcasing their experience via a video pre-roll placed before feature shows on the internet. A simple “on/off” showcasing the audio paired with a recognizable video asset was decided as the best way to interest the target audience. Leveraging his acumen in both aural and visual design, Moxie art directed and developed the final concept and piece which has garnered higher than average click through rates, due to the engaging nature of the design.
This piece plays to his strengths as it creates a way for the user to see how the Dolby experience enhances audio.