Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Logitech came to us to help bring new life to its brand identity. The result is the biggest transformation in the brand’s history.
They had big aspirations; to redefine who they were as a brand and a business, a major transitional shift to put design thinking at the heart of everything. This was an aspiration that we were excited to challenge, create and deliver on. One that resulted in a year long collaboration, resulting in the new Logitech brand, an energised and colourful new brand that is future facing, leading the company into a new era.