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Presentation: The Grammar of Interactive Design
Presenter: Brendan Dawes

Great interaction design is not about technology. Creating interactive work that forms a connection and resonates is often about the unseen; the bits in between, the invisible moments that take something from good to great and help build a relationship, however fleeting or transient. As our ordinary everyday sees us surrounded by more and more opportunities to interact, now more than ever we need to uncover the unseen to create interactive experiences that aren't made for the logical, ones and zeros paradigm of machines but for the illogical and beautiful nature of people. In this session Brendan will take you through what he believes to be the "grammar of interaction design"; a continually growing manifesto of beliefs and observations that he and the team at magneticNorth use everyday to help create magical things.

Brendan Dawes is Creative Director for magneticNorth, an interactive design company based in Manchester, UK. Over the years he's helped to realize projects for a wide range of brands including Sony Records, Diesel, BBC, Fox Kids, Channel 4, Disney, Benetton, Kellogg's, The Tate and Coca-Cola.

Ever since his first experiences with the humble ZX81 back in the early eighties, Brendan has continued to explore the interplay of people, code, design and art both in his role leading the team at mN ( and on, a personal space where he publishes random thoughts, toys and projects created from an eclectic mix of digital and analog objects. In 2009 he was listed among the top twenty web designers in the world by .Net magazine and was featured in the "Design Icon" series in Computer Arts.

Three of Brendan's most famous pieces of work are born from his on-going love affair with film. The Webby nominated "Psycho Studio", created in 1998, was one of the very first video editors created in Flash and allowed people to re-cut their own version of the infamous shower scene from Psycho. "Saul Bass on the Web" is an online homage to the father of film titles, the graphic design legend Saul Bass. "Cinema Redux" attempts to distill whole movies down to a single image using specially written software that samples a single frame of a movie every second. The Museum of Modern Art in New York featured Cinema Redux as part of "Design and the Elastic Mind" and later acquired two pieces for the permanent MoMA collection.

Brendan’s work has been featured in numerous journals including idN, Creative Review, MacUser, Computer Arts, Create, Wired, Eye, The Guardian, The Times, Communications Arts and was interviewed by Computer Arts in December 2008 for their "Design Icon" series. He has also been featured in various books including "New Masters of Flash" (Friends of Ed 2000), "In Your Face Too - the best of interactive interface design" (Rockport 2000) , "Flash deConstruction: The Process, Design, and ActionScript of Juxt Interactive" (2001 New Riders), "Personal Web Sites" (Rockport 2002), "The Digital Canvas" (Abrams Studio 2006) , "Graphic Design: The New Basics" (Princeton Architectural Press 2008), "Small Tech: The Culture of Digital Tools (Electronic Mediations)" ( Univ Of Minnesota Press 2008) as well as authoring "Drag Slide Fade - Flash Actionscript for Designers" in 2001 for New Riders. In October 2006 he published "Analog In, Digital Out" - an eclectic mix of anecdotes, observations and thoughts on technology and interaction design, inspired by the world around him.

Brendan spends much of the year speaking at various conferences around the world which in the past have included the HOW Design Conference Chicago, Flashforward New York, New Media Age Congress London, South by Southwest Austin, Microsoft Research Redmond, Macromedia Web World Seattle, Art Directors Club of Spain, Madrid, Europrix Vienna, Voices that Matter San Francisco, Future of Web Design London, Internet World Los Angeles as well as various lectures in universities around the UK. He also sits on the advisory board for D&AD North and in 2008 was a jury member for the Art Directors Club awards in New York and D&AD. In 2009 he was the Chairman for the interactive design jury for the Art Directors Club New York.

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