Canal + extensive lineup promo showcasing all the good programming they have for this summer 2105. Movies, series, documentaries and sports, all wrapped around a very dynamic promo where mobile devices are a must to achieve one of the main goals…to let you know that the best tv entertainment can travel with you wherever you go this summer.
The claim “Estira el verano” literally means “Stretch the summer”, according to the above explained goal.You can take it all with you.
On the creative and production point of view,we have to agree that this promo was a challenge to try to relate all the content using the mobile devices and the way they all play, being and building the relationships between content, a must in all the promo, as we wanted to stretch it all and make it as fluid as posible. Quiet a watchmaker task!!
Enjoy summer 2015!!