PriestmanGoode, the leading design and brand experience consultancy, has designed new aircraft cabin interiors for Swiss International Air Lines. The designs, which will be implemented on the flag carrier’s fleet of Boeing 777-300ER aircraft include First Class, Business Class, monuments, galleys, entrances as well as consulting on trim and finish in Economy Class.
PriestmanGoode has a long-standing relationship with Swiss International Air Lines and designed the airline’s A330 First Class cabin in 2009. The new designs are a natural evolution of those award-winning cabins and aim to provide passengers with an enhanced version of the previous seat with more space, storage and privacy whilst maintaining key elements of the brand identity.
The colour palette throughout the cabin has been updated to richer, more sophisticated tones, aligning the wide body aircraft with the rest of the SWISS fleet.
Nigel Goode, Co-Founding Director of PriestmanGoode comments “SWISS has always been a world class airline, and their commitment to the passenger is exemplary. We are very happy to have worked with them again, enhancing our previous award-winning design to create an even better, more comfortable experience. We took inspiration from Switzerland’s design and craft heritage, as well as SWISS’ own brand identity, including the airline’s headquarters and flagship lounges in Zurich.
The resulting cabins are luxurious, elegant and timeless with a lightness of touch, precise craftsmanship and attention to detail that embody the SWISS brand.”