2nd Unit Photgraphy
Phil Collins’ familiar drumming on “In The Air Tonight” resounds amidst cool, purposeful narration as Henrik Hansen’s “Predator” for Dodge revs into motion.
In the long-form spot that premiered this week, W+K Portland positions Dodge as a “predator,” with its dynamic Challenger, Charger Hellcats, and Viper lines. “We don’t have to worry about predators like our ancestors did. There are no monsters to fear… and so, we have to build our own,” the narration declares.
The visuals corroborate the bold navigation. The agency tapped Henrik Hansen, who is no stranger to premier auto advertising, having helmed spots for the likes of Mercedes-Benz, Volkswagen, and Volvo, among others. This latest collaboration with Dodge is one to add to the esteemed list, and will begin rolling out in movie theatres this week, as well as broadcasting on television, in Times Square, and during the MLB All Star Game on July 14.