Junta: juntadigital.com/ | juntadigital.prosite.com/
Client: Câmara Municipal do Porto (CMP)
Work: Vídeo | Commercial
Project: Desafios Porto
Brief: The Porto municipality (Câmara Municipal do Porto), together with Partners such as NOS,E&Y,CEiiA and EDP, has decided to launch a very special initiative called "Desafios Porto".
Desafios Porto is a project aimed at promoting the development of new ideas and the pursuit of solutions! This way, Porto is inviting its citizens to participate in the city's development, by contributing with ideas so that "Desafios Porto" can be challenged into finding some "brilliant minds" that can solve them!
The city, the citizens, the startups, the reknown companies, the entrepreneurs, the cientists... everybody is invited to participate!
Junta was invited to assist CMP on communicating this project and its concept,using our main "weapon of choice": video! Together with João Salcedo, one fo the city's most brilliant musicians (and our personal friend), a team was gathered to try and come up with a concept that could suit this purpose!
Brainstorming is a brilliant method, they say...and we can confirm!
We've decided to combine video and music, using the "sounds we make while thinking" and the "clicks" we have when "Eureka" finally appears... all showing up on the sets of our daily routines! Because good ideas and brilliant solutions can pop in our mind while preparing a morning tea, driving home from work,staying out late in the office or even while drinking coffee on an inspiring location.
João has composed a special tune for this video, which combines the "sounds from our daily routines" with the ukelele to give this video a unique feel.
A special guest was kind enough to join us for this ride, as you can see on the final scene of this video. Miguel Araujo, a fantastic singer/songwriter/player-of-mostly-anything-with-strings turned out to give us a hand or two.
Hope you like our work and always remember to keep thinking... ideas will come!
Special thanks to: Casa da Música, Teresa Marques and Volta (for the set locations), Casa D'Oro (for the logistic support while shooting on the street) and Policia Municipal do Porto (for the traffic control).
Producer: Filipe Themudo
Director: Francisco Pacheco
Music/Sound Recording: João Salcedo
Director of Photography: Leo Gonçalves
Production Assistant/Intern: Bernardo Lima
Makeup: Jessica Beatriz Pereira
Cast: Mafalda Lencastre, João Pamplona, Ivo Bastos, Joana Carvalho
Special Guest: Miguel Araújo
Check out Desafios Porto: http://www.desafiosporto.pt