WEB INSTALLATION : massrhythm.jp
One Show UX/UI Merit Award
Shibuya is being re-developed towards the 2020 Olympic games.
We needed to make people realize once again the universal value of the city.
The symbol of Shibuya, and the busiest crossing in the world, the “Scramble crossing”.
We transformed the value of this stressful place into a place where everyone could express their unique diversity.
The data of pedestrians such as the number of people, crossing actions, wearing colors is transformed into real-time graphics and sounds.
・During green traffic light, the music starts, and during red traffic light, the music stops.
The periodicity of traffic lights is constant so this creates a music pattern.
・The colors people are wearing were analyzed and plotted onto the timeline as color cubes to create graphics.
◆As of to day 1.2 million people participated in the project,
creating 1080 minutes of music.
◆This installation received the most participants at Shibuya’s Hikarie 2-day exhibition.
Anyone could download and listen to the melody.
◆The perception of pedestrians was changed from a stressful crossing they have to pass to
reach their destination, to a place where they can express their unique personality.