Answerpack will allow healthcare companies to promote their specialist knowledge and deliver video education quickly and easily to those that need it most in a standardised, engaging and transparent format. The channel will allow health companies to build vast libraries of short form video answers that answer specific patient questions and stream these from their website. They will also be able to capture questions from patients which means the health companies will be able to provide valuable health education experiences to their patients in a timely way. The platform will include tracking and analytics on what patients are searching for so they will be able to assess online trends so they can align their education materials with what patients are searching for. Each video has a lead capture form that includes the option for the patient to highlight whether their question has been answered or not so health clients will be able to track how effectively they are covering the most popular health questions. Links to each video can also be sent directly to patients by text or email saving time on answering those all important frequently asked questions during a face to face consultation and, in the case of our NHS clients, reducing unnecessary appointments. This could also be used for saving time from callers that phone up with questions regarding their condition. It could certainly be used as a first point of call and is more likely to be engaged with and understood than text alone. The platform may also save the patients the cost of travel for consultations if they can have their medical questions answered effectively through pre recorded video from experts they trust. The volume of content and the ease of use and engagement will mean patients will be more empowered to make more informed decision in relation to their health. When patients are more informed about their health condition it has been shown to reduce anxiety. The video educational platform could also be used by medical professionals and help simplify the building of video learning modules in their collaborative training programs.
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