The Shinto Buddhists refer to it as Tsukumogami, a belief that certain objects develop their own spiritual essence over time. From the entropy that becomes the design, the design that through artisanship, brings to life a product, the soul is intrinsic to the core of FACTO. The event of conception occurs at a family-owned manufacturer in the Tuscan countryside. This is a behind the curtain look at the making of samples from the FACTO Spring 2016 collection. It is the artisans that imbibe each shoe with that vital spark, giving it life through craftsmanship, wrought from a sequence of intricate processes. It is insight into just who these people are, the pride they take in their work and the appreciation for the tradition of their craft. A step forward from this tradition, is a paper-thin NFC inlay embedded in the shoe, that will allow anyone with an enabled smartphone to discover the spirit of FACTO simply by placing their mobile device onto the shoe. Specific information will seamlessly appear on the smartphone providing details of the materials, the make and the shoe’s origins here, with the artisans, in Tuscany. This is the ANIMA FACTO.