You can put anything in the categorical order of essential, necessity and luxury, whether we consider a bed as an essential, water as a necessity and chocolate, for example as a luxury.
But in this 21st century world of mass consumption and disconnection between material goods, labour and value our list of what we deem as a necessity is not just to maintain survival but also as a way of maintaining a certain way of life.
Let's presume it's all too late to turn these clocks back and the current state of affairs will only continue to consume all. Let's assume that we have accepted the godlike role of financial banking to insure it supports us as it simultaneously destroys us. Goldman Sachs, as an example, betting the livelihoods, labour, future of millions as well controlling our agriculture, trade, ecological funding and our social mobility. But we do not question when it all falls apart we are just glad we were viewers of the avalanche and still have our microscopic existence and our Nike Air Jordan's.
So if these assumptions and presumptions are in place what is then our 'saving grace' from this form of assisted suicide? I would like to pitch to you the attempt of harnessing the power of a culture that has brought us X factor and great films like Finding Nemo.
James Edward Franco (born April 19, 1978) Son to Betsy Lou (née Verne), a writer and occasional actress, and his father, Douglas Eugene "Doug" Franco (d. 2011), whom ran a Silicon Valley business. This ‘humble’ beginning really sparks the imagination as to how power can be transmitted and how we can harness its potential to produce power sources that allow us to develop through the ‘hitching-on’ to luxury fame.
Franco’s position could be the route to the masses capitalising on capital for collective good rather than for the few.
What does luxury mean in terms of James Franco?
